ABOUT US
Born at Latitude 22° in Hong Kong, Tribe22 is a trend-setting retail and brand consultancy bridging Asian market energy with European luxury heritage.
Backed by over two decades in luxury brand management, global distribution, and project leadership, we don’t just react to market shifts — we foresee them. We believe innovation starts with vision and delivers real value. Before defining strategy, we decode emerging cultural trends and market movements to open new perspectives for brands seeking to lead. We begin by understanding your brand identity, then build tailor-made programs that merge visionary design, quality craftsmanship, and real business performance.
Our Expertise & Differences
“Tribe” represents our curated network of trendsetters and domain experts across Paris, London, Milan, New York, and Asia; “22” grounds us in our Hong Kong home.
Instead of operating in a static format, we assemble bespoke teams around your specific brand needs and challenges, delivering eye-opening and forward-thinking solutions across three dedicated chapters:
Our Team Members
Marie-Hélène Prévot
Director
Miffy Yam
Project Coordinator
Grace Tsang
Project Coordinator
Harry Wong
Project Coordinator
Moki Yu
Ali Nadifi
Angelina Molchanova
Vicki Chan
Esther Kam
Gamily Cheung
