BRANDING ACTIVATION

Established in 2009, "Boutique Boulevard" has grown into one of Hong Kong's most highly anticipated luxury VIP events. This highly successful, tailor-made experience continually surprises shoppers and visitors through exclusive participation from global luxury boutiques and international celebrities.

Since 2015, beginning with a collaboration with Ines de la Fressange, the initiative has consistently proposed inspiring artistic talents to help shape Landmark Hong Kong's highly anticipated and grand Christmas celebrations...

Partnering with Landmark to welcome the Chinese New Year, the space transforms into an enchanted garden alive with a vibrant celebration of flora and fauna.

To offer an artistic and emotionally engaging Christmas experience, L’Avenue created a unique "magical breeze" narrative that flowed seamlessly throughout the entire mall, from outdoor areas to the basement...