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“The Magical Breeze” Christmas Campaign at L’Avenue Shanghai (2018)

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To offer an artistic and emotionally engaging Christmas experience, L’Avenue created a unique "magical breeze" narrative that flowed seamlessly throughout the entire mall, from outdoor areas to the basement. This enchanting installation brought together three distinctive artists with different sensitivities to beautifully express the luxury shopping mall's identity.

Location

500 Terry Francine Street, SF, CA 94158

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