Kapok Collaboration
Kapok Collaboration
Driven by the retail need for flexibility and novelty, Tribe22 and kapok partnered to create a pop-up framework for brands entering Hong Kong and Greater China. As part of the PopSquare deployment, we created an AI-enabled O2O mobile boutique-cart that delivers a cost-effective offline retail presence while capturing real-time customer behavior analytics.
PopSquare - AI enabled mobile boutique-cart (2019)
As a revolutionary AI-enabled O2O mobile boutique-cart, PopSquare offers brands a cost-effective offline retail solution that deeply analyzes customer behavior, a capability proven through successful global deployments for brands like Cabaia in Paris, Urban Juve in Hong Kong, Netgear in China, and P&G in Korea.
Codelab at LANDMARK (2018)
An innovative design-retail activation that transformed the mall experience for a young, tech-savvy audience by blending emerging fashion and lifestyle brands with a seamless QR-code purchasing model.
Young British Designers at LANDMARK (2018)
Launched in 2010 to discover and champion emerging fashion talent, Young British Designers (YBD) brought a successful pop-up store to the shopping mall Landmark. The event featured exclusive clothing, footwear, bags, and jewelry from rising British talents like Lily Kamper and Jam Love, offering consumers a unique space for inspiration and design discovery.
The Garnered at LANDMARK (2017)
Responding to the modern demand for a dynamic retail presence, this curated pop-up showcases The Garnered—an online shop founded by Anne Garner—by bringing together rare, expertly crafted home decoration, ceramics, jewelry, and accessories from emerging global artisans.
